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7 Common B2B Ad Mistakes – And How to Avoid Them

7 Expensive B2B Ad Mistakes

Are you a B2B SaaS or Health Tech company making the most of your ad budget? Don’t fall for these common B2B ad mistakes that can cost you thousands in wasted ad spend. Discover the top seven mistakes B2B SaaS companies make when running paid ads and learn the strategies to correct them. From conversion tracking to remarketing, this video guides you through optimizing your paid campaigns for success.

How to Build a High-Converting Demand Generation Program for B2B SaaS & Health Companies

How to Build a High-Converting Demand Generation Program for B2B SaaS & Health Companies - Frame 4 - Mighty Orbit

Demand generation is a term that’s often thrown around in the marketing world, but what does it truly entail? In this article, we’ll demystify demand generation, breaking it down into its simplest components and showcasing how it can be a game-changer for businesses. Understanding Demand Generation At its core, demand generation can be split into […]

How to Optimize Your B2B SaaS Demand Generation Budget for Maximum ROI

How to Optimize Your B2B SaaS Demand Generation Budget for Maximum ROI - Frame 2 - Mighty Orbit

Introduction Navigating through the intricacies of budget planning for demand generation programs can be daunting. However, with a clear understanding and strategic approach, you can efficiently allocate your budget to maximize its potential, ensuring every dollar is well spent. Mastering Your Messaging Mix for B2B SaaS Demand Generation The first crucial step in budget planning […]

The Ultimate Conversion Tracking Checklist for Digital Health Companies

The Ultimate Conversion Tracking Checklist for Digital Health Companies - mightyorbit event tracking for healthcare software - Mighty Orbit

Are you struggling to measure the success of your digital health marketing campaigns? If so, you’re not alone. Tracking conversions can be challenging, especially in the complex world of healthcare. However, it’s critical to track conversions to optimize your campaigns and grow your revenue.  In this blog post, we’ll provide you with a comprehensive checklist […]