Growth Marketing Case Studies
Discover how Mighty Orbit drives accelerate growth for B2B SaaS & Healthtech companies.
Medical LMS SaaS Nets 41% Demo Boost, Cuts SQL Costs by 36%
A medical device-focused LMS provider sought to amplify its market presence. Faced with an outdated website and scattered marketing, they revamped their approach, centering on demand generation, targeted outbound campaigns, and a fresh website aligned with B2B client needs.
The strategic shift resulted in a 41% hike in demo conversions and a significant $450,000 uptick in sales opportunities, all while driving down SQL costs by 36%. This pivot not only reinvigorated their lead generation efforts but also established the company as a front-runner in healthcare industry education solutions, showcasing the power of a focused, content-rich marketing strategy.
41%
increase in demo conversion from digital campaigns
$450K
In new sales opportunities added
36%
AI Medical Device Startup Sees 3x MQL Increase, $250K+ Opportunity Growth
A Series C Medical Device company in predictive medicine sought to escalate market awareness and demand for its innovative product. Overcoming the challenge of a fragmented engagement strategy, they introduced a comprehensive CRM system and tailored content that resonated with healthcare professionals.
This strategic pivot led to a 3x increase in MQLs on LinkedIn and a 29% uplift in MQL to SQO conversion, resulting in over $250K in new opportunities from digital campaigns. By adopting a targeted approach and enriching their sales enablement, the company solidified its position in the healthcare market, translating complex solutions into tangible growth.
3X
29%
Increase in MQL to Opp conversion
$250K+
In new opportunities from digital campaigns
Call Center SaaS Sees 241% ROI, 57% Conversion Growth
A B2B SaaS focused on call center solutions for SMBs revamped its scattered marketing to meet ambitious growth goals. Precision targeting and vertical-specific messaging led to a 57% increase in MQL to SQL conversion rate. Streamlined ad strategies delivered a stellar 241% ROI from digital campaigns.
In just one quarter, the approach attracted 150 qualified demos, showcasing the power of a focused, data-driven marketing strategy. The company’s newfound efficiency in turning leads into sales conversations has set a benchmark for scalable growth in the competitive SaaS landscape.
241%
ROI from digital campaigns
57%
Increase in MQL to SQL conversion rate
150
qualified leads generated in 60 days
35% Surge in Leads for Medical Billing SaaS, $375K Pipeline Boost
A medical billing SaaS company, armed with Series A funding, needed to break through stagnant growth and a competitive RCM market. By aligning marketing with sales insights and targeting high-intent keywords, the company revamped its lead gen strategy. Specialized content and ABM campaigns further refined their outreach, supported by a CRM overhaul.
The results were transformative: qualified leads increased by 350%, and a new sales pipeline worth $375K was generated. Weekly lead volume grew from under five to over 35, driven by a customer-centric approach that turned a struggling pipeline into a growth engine.
$375K
in new sales opportunities added in 120 days.
350%
37%
Strategic Pivot Cuts SQL Costs by 51%, Triples Lead Pipeline for EdTech SaaS
An EdTech SaaS platform teetered on losing a vital bank grant, with enrollments plummeting and ad spend soaring. Facing a race against time, a radical marketing transformation was vital. Precision tracking, funnel optimization, and targeted campaigns replaced broad, costly efforts.
The outcome? A 51% cut in SQL costs, a tripled lead pipeline within 90 days, and a 200% increase in campaign quality. This not only secured the grant but set the EdTech provider on a trajectory of sustained growth and data-driven success.
51%
reduction in CaC, from $128 to $63
3X
200%
Over sales quota from digital campaigns
Hybrid Coding Bootcamp Sees 83% Lead Increase, Cost-Efficient Expansion
An EdTech Hybrid Coding Bootcamp battling competitive pressure needed to escape costly paid acquisition traps. Transitioning to high-intent search keywords and engaging B2B partners through targeted outreach, the bootcamp optimized its marketing funnel.
The strategy overhaul led to a 40% cut in acquisition costs, an 83% rise in qualified leads, a 153% boost in inbound traffic, and a 65% increase in website conversions. Adding 30 new business partners, the bootcamp’s first cohort registrations surpassed targets, paving the way for a nationwide strategy rollout and solidifying a scalable model for continuous growth.
30
Net new partner logos added in 60 days
83%
Increase in qualified leads
40%
Reduction in CaC