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Growth Marketing Case Studies

Discover how Mighty Orbit drives accelerate growth for B2B SaaS & Healthtech companies. 

Mighty Orbit: Case Studies - lms - Mighty Orbit
Medical LMS SaaS Nets 41% Demo Boost, Cuts SQL Costs by 36%

A medical device-focused LMS provider sought to amplify its market presence. Faced with an outdated website and scattered marketing, they revamped their approach, centering on demand generation, targeted outbound campaigns, and a fresh website aligned with B2B client needs. 

The strategic shift resulted in a 41% hike in demo conversions and a significant $450,000 uptick in sales opportunities, all while driving down SQL costs by 36%. This pivot not only reinvigorated their lead generation efforts but also established the company as a front-runner in healthcare industry education solutions, showcasing the power of a focused, content-rich marketing strategy.

41%

increase in demo conversion from digital campaigns

$450K

In new sales opportunities added

36%

decrease in cost for SQL
Mighty Orbit: Case Studies - medicalsoftware - Mighty Orbit
AI Medical Device Startup Sees 3x MQL Increase, $250K+ Opportunity Growth

A Series C Medical Device company in predictive medicine sought to escalate market awareness and demand for its innovative product. Overcoming the challenge of a fragmented engagement strategy, they introduced a comprehensive CRM system and tailored content that resonated with healthcare professionals. 

This strategic pivot led to a 3x increase in MQLs on LinkedIn and a 29% uplift in MQL to SQO conversion, resulting in over $250K in new opportunities from digital campaigns. By adopting a targeted approach and enriching their sales enablement, the company solidified its position in the healthcare market, translating complex solutions into tangible growth.

3X

increase of MQLS on LinkedIn

29%

Increase in MQL to Opp conversion

$250K+

In new opportunities from digital campaigns

Mighty Orbit: Case Studies - callcenter - Mighty Orbit
Call Center SaaS Sees 241% ROI, 57% Conversion Growth

A B2B SaaS focused on call center solutions for SMBs revamped its scattered marketing to meet ambitious growth goals. Precision targeting and vertical-specific messaging led to a 57% increase in MQL to SQL conversion rate. Streamlined ad strategies delivered a stellar 241% ROI from digital campaigns. 

In just one quarter, the approach attracted 150 qualified demos, showcasing the power of a focused, data-driven marketing strategy. The company’s newfound efficiency in turning leads into sales conversations has set a benchmark for scalable growth in the competitive SaaS landscape.

241%

ROI from digital campaigns

57%

Increase in MQL to SQL conversion rate

150

qualified leads generated in 60 days

Mighty Orbit: Case Studies - medical - Mighty Orbit
35% Surge in Leads for Medical Billing SaaS, $375K Pipeline Boost

A medical billing SaaS company, armed with Series A funding, needed to break through stagnant growth and a competitive RCM market. By aligning marketing with sales insights and targeting high-intent keywords, the company revamped its lead gen strategy. Specialized content and ABM campaigns further refined their outreach, supported by a CRM overhaul. 

The results were transformative: qualified leads increased by 350%, and a new sales pipeline worth $375K was generated. Weekly lead volume grew from under five to over 35, driven by a customer-centric approach that turned a struggling pipeline into a growth engine.

$375K

in new sales opportunities add in 120 days.

350%

increase qualified lead growth

37%

increase in win rates
Mighty Orbit: Case Studies - ed techtraining - Mighty Orbit
Strategic Pivot Cuts SQL Costs by 51%, Triples Lead Pipeline for EdTech SaaS

An EdTech SaaS platform teetered on losing a vital bank grant, with enrollments plummeting and ad spend soaring. Facing a race against time, a radical marketing transformation was vital. Precision tracking, funnel optimization, and targeted campaigns replaced broad, costly efforts.

The outcome? A 51% cut in SQL costs, a tripled lead pipeline within 90 days, and a 200% increase in campaign quality. This not only secured the grant but set the EdTech provider on a trajectory of sustained growth and data-driven success.

51%

reduction in CaC, from $128 to $63

3X

growth in qualified pipeline in 60 days

200%

Over sales quota from digital campaigns

Mighty Orbit: Case Studies - bootcamp coding - Mighty Orbit
Hybrid Coding Bootcamp Sees 83% Lead Increase, Cost-Efficient Expansion

An EdTech Hybrid Coding Bootcamp battling competitive pressure needed to escape costly paid acquisition traps. Transitioning to high-intent search keywords and engaging B2B partners through targeted outreach, the bootcamp optimized its marketing funnel. 

The strategy overhaul led to a 40% cut in acquisition costs, an 83% rise in qualified leads, a 153% boost in inbound traffic, and a 65% increase in website conversions. Adding 30 new business partners, the bootcamp’s first cohort registrations surpassed targets, paving the way for a nationwide strategy rollout and solidifying a scalable model for continuous growth.

30

Net new partner logos added in 60 days

83%

Increase in qualified leads

40%

Reduction in CaC

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