{"id":6156,"date":"2023-12-05T21:15:53","date_gmt":"2023-12-05T21:15:53","guid":{"rendered":"https:\/\/mightyorbit.co\/?p=6156"},"modified":"2023-12-12T18:04:50","modified_gmt":"2023-12-12T18:04:50","slug":"7-costly-ad-mistakes-b2b-saas-companies-make","status":"publish","type":"post","link":"https:\/\/mightyorbit.co\/7-costly-ad-mistakes-b2b-saas-companies-make\/","title":{"rendered":"7 Common B2B Ad Mistakes  \u2013 And How to Avoid Them"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"7 Expensive Ad Mistakes B2B SaaS Companies Make \u2013 And How to Avoid Them\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4wa3HTVbcPo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h2>\n\n\n\n<p>Are you a B2B SaaS or Health Tech company making the most of your ad budget? Don&#8217;t fall for these common B2B ad mistakes that can cost you thousands in wasted ad spend. Discover the top seven mistakes B2B SaaS companies make when running paid ads and learn the strategies to correct them. From conversion tracking to remarketing, this video guides you through optimizing your paid campaigns for success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing as a Science Experiment<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/4-1024x576.jpg\" alt=\"- -\" class=\"wp-image-6168\" title=\"\" srcset=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/4-1024x576.jpg 1024w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/4-300x169.jpg 300w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/4-768x432.jpg 768w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/4-1536x864.jpg 1536w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/4.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Marketing, at its core, is akin to a science experiment where hypotheses are tested against measurable outcomes. In the realm of paid campaigns, the goal is to find the perfect equation where the inputs of creativity and investment yield the desired outputs of customers and revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Customer Acquisition Strategies<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/5-1024x576.jpg\" alt=\"- -\" class=\"wp-image-6169\" title=\"\" srcset=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/5-1024x576.jpg 1024w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/5-300x169.jpg 300w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/5-768x432.jpg 768w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/5-1536x864.jpg 1536w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/5.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Acquisition strategies come with their own sets of trade-offs. Inbound content creation, for example, may be cost-effective but lacks predictability and can take months to yield results. Ads, on the other hand, offer a more balanced approach with the potential for quick and predictable outcomes. Outbound methods like cold emailing have low costs and high predictability but are generally more suitable for B2B audiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/6-1024x576.jpg\" alt=\"- -\" class=\"wp-image-6170\" title=\"\" srcset=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/6-1024x576.jpg 1024w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/6-300x169.jpg 300w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/6-768x432.jpg 768w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/6-1536x864.jpg 1536w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/6.jpg 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #1: Multiple Channels at Once<\/strong><\/h2>\n\n\n\n<p>Diving into multiple advertising platforms simultaneously can scatter your focus and resources. The key is to master one channel\u2014be it Facebook, LinkedIn, or Google Ads\u2014before considering expansion. Success on one platform can often be scaled more effectively than mediocre performance across several.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/7-1024x576.jpg\" alt=\"- -\" class=\"wp-image-6171\" title=\"\" srcset=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/7-1024x576.jpg 1024w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/7-300x169.jpg 300w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/7-768x432.jpg 768w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/7-1536x864.jpg 1536w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/7.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #2: Neglecting Conversion Tracking<\/strong><\/h2>\n\n\n\n<p>Before spending a penny, ensure you have your tracking pixels and event tracking in place. These tools are crucial for optimization, enabling you to measure critical actions like purchases and form submissions and to build audiences for remarketing based on user behaviors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/8-1024x576.jpg\" alt=\"B2B Conversion Tracking Mistakes \" class=\"wp-image-6173\" title=\"\" srcset=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/8-1024x576.jpg 1024w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/8-300x169.jpg 300w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/8-768x432.jpg 768w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/8-1536x864.jpg 1536w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/8.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #3: Inadequate Customer Understanding<\/strong><\/h2>\n\n\n\n<p>Many companies understand their customers&#8217; demographics but fail to grasp deeper insights like motivations, problems, and urgency. Truly understanding your customer goes beyond knowing their job title or industry\u2014it&#8217;s about knowing their challenges, aspirations, and the triggers that will make them choose your solution.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/11-1024x576.jpg\" alt=\"- -\" class=\"wp-image-6174\" title=\"\" srcset=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/11-1024x576.jpg 1024w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/11-300x169.jpg 300w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/11-768x432.jpg 768w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/11-1536x864.jpg 1536w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/11.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #4: Ignoring Creative and Targeting<\/strong><\/h2>\n\n\n\n<p>Creative and targeting are your secret weapons in the war for attention. Your ads need to stand out in a sea of distractions, requiring scroll-stopping visuals and pinpoint targeting. Avoid broad match keywords and expanded audiences that lead to cheap clicks and low-quality leads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/12-1024x576.jpg\" alt=\"- -\" class=\"wp-image-6175\" title=\"\" srcset=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/12-1024x576.jpg 1024w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/12-300x169.jpg 300w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/12-768x432.jpg 768w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/12-1536x864.jpg 1536w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/12.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #5: Lack of Remarketing Strategy<\/strong><\/h2>\n\n\n\n<p>Remarketing is where the magic happens. It&#8217;s about guiding potential customers through a journey, building trust and authority through targeted follow-ups. By neglecting remarketing, you miss out on the opportunity to engage with users who have already shown interest but haven&#8217;t yet converted.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/14-1024x576.jpg\" alt=\"- -\" class=\"wp-image-6176\" title=\"\" srcset=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/14-1024x576.jpg 1024w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/14-300x169.jpg 300w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/14-768x432.jpg 768w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/14-1536x864.jpg 1536w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/14.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #6: <\/strong>Sending Paid Traffic to Homepage<\/h2>\n\n\n\n<p>Sending ad traffic to your homepage is a common blunder. Homepages are full of distractions, unlike landing pages, which are designed with a single goal: conversion. Ensure your ads direct users to focused, compelling landing pages that guide them swiftly to the action you want them to take.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/17-1024x576.jpg\" alt=\"- -\" class=\"wp-image-6177\" title=\"\" srcset=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/17-1024x576.jpg 1024w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/17-300x169.jpg 300w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/17-768x432.jpg 768w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/17-1536x864.jpg 1536w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/17.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #7: Not Using a CRM with Paid Ads<\/strong><\/h2>\n\n\n\n<p>A CRM system acts as the backbone of your ad strategy, providing a granular view of leads, deals, and customer acquisition costs. Without it, you&#8217;re flying blind, unable to accurately track the return on investment for your campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/19-1024x576.jpg\" alt=\"- -\" class=\"wp-image-6178\" title=\"\" srcset=\"https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/19-1024x576.jpg 1024w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/19-300x169.jpg 300w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/19-768x432.jpg 768w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/19-1536x864.jpg 1536w, https:\/\/mightyorbit.co\/wp-content\/uploads\/2023\/12\/19.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>By steering clear of these seven mistakes, you&#8217;re setting the stage for an ad campaign that&#8217;s not just a shot in the dark but a calculated, strategic move towards growth. Remember, the key to successful advertising isn&#8217;t just about spending\u2014it&#8217;s about spending smart.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1701808931786\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Is it necessary to use all social media platforms for advertising?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No, it&#8217;s more effective to master one platform before expanding to others.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1701808938368\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How important is conversion tracking for ad campaigns?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Conversion tracking is crucial for optimization and understanding the effectiveness of your ads.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1701808951780\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Can I just use demographic information for targeting my ads?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>While demographics are helpful, deeper insights into customer motivations and behaviors are essential.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1701808965496\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What makes creative content &#8216;scroll-stopping&#8217;?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Creative content that is visually striking, relevant to the target audience, and breaks the pattern of usual content can be considered &#8216;scroll-stopping&#8217;.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1701808974266\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Why is remarketing important?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Remarketing allows you to re-engage with users who have shown interest in your product but haven&#8217;t converted, increasing the chances of conversion.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1701808981488\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Should I direct ad traffic to my homepage?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No, you should direct traffic to a focused landing page designed for conversion.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1701809000215\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What is the role of a CRM in ad campaigns?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A CRM helps track leads, deals, and customer acquisition costs, providing valuable insights into the performance of your campaigns<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1701809025108\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How can I measure the success of my ad campaigns?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Measure success through key performance indicators like conversion rates, cost per acquisition, and return on ad spend (ROAS).<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you a B2B SaaS or Health Tech company making the most of your ad budget? Don&#8217;t fall for these common B2B ad mistakes that can cost you thousands in wasted ad spend. Discover the top seven mistakes B2B SaaS companies make when running paid ads and learn the strategies to correct them. From conversion tracking to remarketing, this video guides you through optimizing your paid campaigns for success.<\/p>\n","protected":false},"author":1,"featured_media":6187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[81,80,82],"tags":[],"post_folder":[],"_links":{"self":[{"href":"https:\/\/mightyorbit.co\/wp-json\/wp\/v2\/posts\/6156"}],"collection":[{"href":"https:\/\/mightyorbit.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mightyorbit.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mightyorbit.co\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mightyorbit.co\/wp-json\/wp\/v2\/comments?post=6156"}],"version-history":[{"count":10,"href":"https:\/\/mightyorbit.co\/wp-json\/wp\/v2\/posts\/6156\/revisions"}],"predecessor-version":[{"id":6188,"href":"https:\/\/mightyorbit.co\/wp-json\/wp\/v2\/posts\/6156\/revisions\/6188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mightyorbit.co\/wp-json\/wp\/v2\/media\/6187"}],"wp:attachment":[{"href":"https:\/\/mightyorbit.co\/wp-json\/wp\/v2\/media?parent=6156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mightyorbit.co\/wp-json\/wp\/v2\/categories?post=6156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mightyorbit.co\/wp-json\/wp\/v2\/tags?post=6156"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/mightyorbit.co\/wp-json\/wp\/v2\/post_folder?post=6156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}